By incorporating social media into your marketing plan you can speak to current customers more often and broaden your customer reach. This type of marketing can help you announce new products or services, promote sales, specials and events and even help you manage your reputation and brand. I personally use it to promote the women entrepreneurs in my organization to help them increase their visibility and brand name.
Social media marketing is not an investment of money; it's an investment of time. If you have limited time to market, consider traditional advertising. Social media marketing will take time to build followers but eventually you'll be able to measure success by tracking your best days and times to engage your audience so you can market to them.
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