Business Buzz 66: The Atlantic Wire: Eight Things Rupert Murdoch Doesn't Like About Mitt Romney

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The Atlantic Wire: Eight Things Rupert Murdoch Doesn't Like About Mitt Romney Aug 28th 2012, 15:43 The Atlantic Wire Latest entries Eight Things Rupert Murdoch Doesn't Like About Mitt Romney Aug 28th 2012, 15:24 News Corp head Rupert Murdoch still doesn't like Mitt Romney, and it's as much a style thing as a substance thing, Michael Wolff writes in The New Republic. Murdoch is a conservative, but the way in which he's conservative has changed over time, Wolff notes, much like Romney. So Romney's great sins are not that he's a little phony, but that he looks like a phony. Here are Murdoch's main complaints, per Wolff: Romney's smile. Murdoch doesn't like it. Romney's hair. Murdoch mumbles about it. Romney's in private equity. Murdoch's daughter Prudence had a brief and unhappy marriage to a private equity guy. He sees financiers as middlemen. Romney is too handsome. "Romney is 'unprincipled'—one of Murdoch’s bad words—by which he usually means too camera-ready, too media-attuned, and too market-focused," Wolff writes. Romney's not like his dad. Murdoch "marveled at the contrast between the stolid father—George Romney, running a come-from-behind automobile company—and what he reckoned to be the hopelessly superficial son in the private-equity business."  Romney is too well-dressed. "Murdoch has an almost aesthetic appreciation of personal strength and inner rectitude (if you wear a sharp suit, you don’t have it)" Wolff writes. Murdoch liked former British Prime Minister Gordon Brown, who had "the staunch, Scottish, no-frills, bad-suit mien with which Murdoch is comfortable." Romney is not a fighter. Murdoch "likes a bold, in-your-face, disruptive statement—practically the antithesis in tone and style to Romney’s technical, consultant-oriented overtures to the right-wing base." Romney is not a winner. "But 'fighter' for Murdoch also means winner," Wolff says. Murdoch believes he knows how to pick a winner.  Read Wolff's entire piece in The New Republic. You are receiving this email because you subscribed to this feed at blogtrottr.com. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions

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